We believe we are living in a hair-positive world, and it’s time our products catch up. Good hair days aren’t thanks to happy accidents — they’re thanks to science. Make the #HairStrong choice to live your best hair— and let us help you bring it back to its Prime.
Hair strands, made of keratin, have an innie and an outie- on the inside, is the cortex. On the outside, are the cuticles – which protect the fragility of the cortex from water, heat, and environmental stressors.
When keratin absorbs water, it causes hair to stretch and swell putting it at risk for damage, also known as Hygral Fatigue. Nature provided ways to protect this with a natural biome layer which protects it from water exposure. Our current hair care routine and products disrupt and work against our hair’s intrinsic structure.
AQUIS towels work to wick away moisture 50% faster than regular towels, allowing you to avoid damaging heat and friction while drying your hair and as a wonderful bonus your hair won’t snag on them!