New! DevaCurl No-Poo Blue

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  • Regular price $32.00


If you have colour-treated curls, this non-lathering, toning cleanser with the Smart Porosity Neutralizing Complex helps equalize porosity for instant uniform toning that helps reduce brassiness. Leaves curls vibrant, nourished, bouncy and shiny.

This cleanser is great for all types of curls that have been lightened or highlighted and need to reduce brassy tones.

No-Poo Blue will also help reduce unwanted orange tones and brighten up hair colour overall on brunettes who have:

  • lighter Pintura (balayage), ombré, or conventional highlights
  • lightened their hair completely
  • a combination of lighter hair with highlights.

If you look at the colour wheel, each colour can be neutralized by the colour that is opposite it on the wheel. Purple is opposite yellow. Lighter hair colour has underlying yellow tones when lifted, which is why it’s ideal to use purple cleansers to help counteract those yellow tones. If you’re brunette, your hair has underlying orange tones when lifted. Blue is opposite orange on the colour wheel which is why No-Poo Blue is the perfect cleanser to help reduce those brassy orange tones.

Smart Porosity Toning Technology is designed to target the more porous areas of the hair fiber to help fill in gaps in the cuticle caused by the lightening process. This helps No-Poo Blue® provide more uniform toning.

Ingredients: Aqua/water/eau, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Isododecane, Isopropyl Palmitate, Ceteareth-20, Cetrimonium Chloride, Disodium Edta, Ethylhexylglycerin, Panthenol, Polyquaternium-39, Stearalkonium Chloride, Tocopherol, Phenoxyethanol, Sodium Benzoate, Parfum/fragrance, Alcohol, Benzyl Salicylate, Linalool, Ext. Violet 2 (Ci 60730).


From time to time we may update certain ingredients because we always seek to use the latest and best for your curls, so you should always check the product’s packaging for the most up to date and accurate ingredient information.